People want to do business with someone they like. If people like you, they’re going to want to do business with you. And if they don’t you’re going to have an almost insurmountable obstacle to overcome.

“People want to do business with someone they like. If people like you, they’re going to want to do business with you. And if they don’t you’re going to have an almost insurmountable obstacle to overcome.”

Barbara Corcoran