Aaron Belz

I gravitate toward the larger worldview questions such as, Why are we here? What are we supposed to be doing? What does it mean to know another person? To love someone? Of course, those questions are sort of in the background as I’m playing with language in the foreground, but those are the informing questions.

I gravitate toward the larger worldview questions such as, Why are we here? What are we supposed to be doing? What does it mean to … Read More

Humor and absurdism are inevitable. If you look at our current massive flow of consumer products and digital communication and related media from a sort of astute perspective and carefully state what you see you can’t help but sounding like you’re joking.

Humor and absurdism are inevitable. If you look at our current massive flow of consumer products and digital communication and related media from a sort … Read More

The language itself is what gets me interested in writing. It’s weird to me that words exist. Never a dull moment with words. They’re a layer between our minds and the physical reality around us, obviously, but the layer seems like it’s always in flux, like an asteroid belt, constantly moving.

The language itself is what gets me interested in writing. It’s weird to me that words exist. Never a dull moment with words. They’re a … Read More

The brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product, I always perceive a dark subtext. The words haunt me. It comes across as humorous to the reader/audience, but in fact the words really do make me a little bit queasy. Nothing is as easy or natural as consumer brands want us to think – no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There’s an inherent irony.

The brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product, I … Read More