Aaron Levie

The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about ‘freemium’ and the new way enterprise software is being sold is you get to try it first and then buy it.

If you’re in your early 20s and you’re hanging out with a bunch of other people in their early 20s, nobody has a sense of the kinds of problems that real ‘workers’ run into every day. They’re running into a completely different set of problems like ‘what’s the party going on right now that I should be going to?

I interned at Miramax and subsequently at Paramount because I was really curious about the future of entertainment – how were we going to get films online? While the inspiration for Box didn’t come from that experience directly, it was very obvious that bigger businesses had a lot of slow processes and cumbersome technology.