Bill Moggridge

I don’t think that anyone has really told (people) what design is. It doesn’t occur to most people that everything is designed–that every building and everything they touch in the world is designed. Even foods are designed now. So in the process of helping people understand this, making them more aware of the fact that the world around us is something that somebody has control of, perhaps they can feel some sense of control, too. I think that’s a nice ambition.