Bill Taylor

The true mark of a leader is the willingness to stick with a bold course of action – an unconventional business strategy, a unique product-development roadmap, a controversial marketing campaign – even as the rest of the world wonders why you’re not marching in step with the status quo.

It is a cultural tradition that makes New Orleans what it is. It also represents the roots of American music and an important part of the African-American community in New Orleans. It unites people in some of the poorer neighborhoods of the city. It is absolutely critical to continue.

Let’s face it: Most companies in most industries have a kind of tunnel vision. They chase the same opportunities that everyone else is chasing, they miss the same opportunities that everyone else is missing. It’s the companies that see a different game that win big. The most important question for innovators today is: What do you see that the competition doesn’t see?