Twitter is a human seismograph
“Twitter is a human seismograph” Brian Solis
Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph.
“Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a … Read More
People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.
“People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.” Brian … Read More
Social media is not owned by marketing.
“Social media is not owned by marketing.” Brian Solis
Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.
“Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a … Read More
The new social landscape is rich with emotion.
“The new social landscape is rich with emotion.” Brian Solis
Digital Darinism is already changing the landscape of business.
“Digital Darinism is already changing the landscape of business.” Brian Solis
While creating a social brand is a necessary endeavor, building a social business is an investment…
“While creating a social brand is a necessary endeavor, building a social business is an investment…” Brian Solis
Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
“Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them … Read More
Actions speak louder than words. Businesses must act. Once the door to social consciousness is opened, bring the spirit of your company through it to affect change.
“Actions speak louder than words. Businesses must act. Once the door to social consciousness is opened, bring the spirit of your company through it to … Read More
Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.
“Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.” Brian Solis
Evolution is evolution – and it’s happened before us and will continue after we’re gone. But, what’s taking place now is much more than change for the sake of change. The socialization of content creation, consumption and participation, is hastening the metamorphosis that transforms everyday people into participants of a powerful and valuable media literate society.
“Evolution is evolution – and it’s happened before us and will continue after we’re gone. But, what’s taking place now is much more than change … Read More
Twitter is your window to relevance , but Facebook is your home page for the Social Web
“Twitter is your window to relevance , but Facebook is your home page for the Social Web” Brian Solis
To understand the mindset of the connected consumer, one must realize that everything begins with search and intent.
“To understand the mindset of the connected consumer, one must realize that everything begins with search and intent.” Brian Solis
Social media is less about technology and more about anthropology, sociology, and ethnography.
“Social media is less about technology and more about anthropology, sociology, and ethnography.” Brian Solis
How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.
“How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.” Brian Solis
Experiences shape experiences.
“Experiences shape experiences.” Brian Solis
We live in a time where brands are people and people are brands.
“We live in a time where brands are people and people are brands.” Brian Solis
Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.
“Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in … Read More
We cannot measure, what it is we do not know to value.
“We cannot measure, what it is we do not know to value.” Brian Solis