Bruce Barton

When you can dump a load of bricks on a corner lot, and let me watch them arrange themselves into a house – when you can empty a handful of springs and wheels and screws on my desk, and let me see them gather themselves together into a watch – it will be easier for me to believe that all these thousands of worlds could have been created, balanced, and set to moving in their separate orbits, all without any directing intelligence at all.

“When you can dump a load of bricks on a corner lot, and let me watch them arrange themselves into a house – when you … Read More

An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which company and which product shall be the leader today and which shall lead tomorrow.

“An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state … Read More

The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model – whether that model be an icebox or a rug or a new home.

“The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration … Read More

Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.

“Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by … Read More

Learn their lesson, that if you would teach people you first must capture their interest with news; that your service rather than your sermons must be your claim upon their attention; that what you say must be simple, and brief, and above all sincere – the unmistakable voice of true regard and affection.

“Learn their lesson, that if you would teach people you first must capture their interest with news; that your service rather than your sermons must … Read More

The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.

“The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does … Read More