The consumer game is tougher than pro football and more conniving than chess. One side [industry] invents the rules and the other side [consumers] is left to guess what they are.

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“The consumer game is tougher than pro football and more conniving than chess. One side [industry] invents the rules and the other side [consumers] is left to guess what they are.”

Betty Furness

The consumer game is tougher than pro football and more conniving than chess. One side invents the rules and the other side is left to guess what they are.