Within a capitalist consumer society, the cult of personality has the power to subsume ideas, to make the person, the personality into the product and not the work itself.

“Within a capitalist consumer society, the cult of personality has the power to subsume ideas, to make the person, the personality into the product and not the work itself.”

 

Bell Hooks

Within a capitalist consumer society, the cult of personality has the power to subsume ideas, to make the person, the personality into the product and not the work itself.

'Within a capitalist consumer society, the cult of personality has the power to subsume ideas, to make the person, the personality into the product and not the work itself.'Bell Hooks